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Traditional vs. Self-Publishing: The Pros & Cons

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It can be a tough call; do you pay lots of money for a publisher because it feels safe, or do you decide to embrace courage, and go down the lesser trodden path of self-publishing? The honest answer is, it depends entirely on your goals, but that's not very helpful on its own so I've put together the scorecard below, which shows how the two publishing options facilitate the features and benefits of publishing a business book. Of course all traditional publishing firms’ offerings may vary, just as self-publishing can come with some or all of the benefits listed. The list below provides a detailed overview of the main services you can expect to have access to, depending on which publishing route you choose. And after that, you'll see which route I encourage all WBR clients to take, and why... Traditional Self-Publishing Autonomy & control ❌ ✅ Prestige & authority ✅ ✅ Ability to increase your revenue ✅ ✅